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Can Your Next Advertising Campaign Afford to Miss a Large Portion of the Population?

WHAT MAKES THE CHRISTIAN LIFE GROUP UNIQUE AS A RADIO AUDIENCE?

Adult Contemporary Christian Music stations enjoy a high level of listener loyalty that can benefit advertisers.  The Adult Contemporary Christian audience is shown to be far less likely to switch back and forth between stations in their radio listening when compared to other formats.**

* America’s Changing Religious Identity2016 American Values Atlas. Public Religion Research Institute.
** Based on Arbitron P-1 listenership figures

THE POP CULTURE IMPACT

From the movies and television shows we watch to the entertainers and athletes we follow,
members of the Christian life group are impactful drivers of American pop culture and trends.

Major Brands That Have Used Christian Stations To Advertise Their Products

CHRISTIAN FOUNDATIONS

Many of the world’s highly recognizable entities founded on Christian principles:

COMMON MYTHS OF THE FORMAT

"Contemporary Christian Music stations are religious stations."

Adult Contemporary Christian Music stations are music intensive with an Adult Contemporary feel, appealing to people from many walks of life.

Adult Contemporary Christian Music stations are simply a means to reaching a large group of consumers, similar to a country station reaching a country audience, or a rock station reaching the “rock life group”.

"Contemporary Christian Music stations are controversial."

Adult Contemporary Christian Music stations are NOT a forum for political agendas and debate.

They are music stations that program positive and encouraging music. Station DJ’s and programming content provide a family-friendly environment that is uplifting.